![]() Larger and bolder text grabs the reader’s attention.Īgain, consider the tattoo logo we analyzed in the previous section. Size and weight play an important role in creating a hierarchy on your page. Instead, consider using a serif text like Georgia for header text and sans serif text like Arial or Helvetica for copy.ġ0 Popular Fonts to Use in Your Typography DesignĪdditional reading, ‘ 20 Most Popular Fonts of All Time.’ Script fonts like Gigi, for example, are unsuitable for articles and blog posts. As a result, you can get more creative with typographic logos, ads, and titles, but content should use more simple fonts. Remember that some of these fonts are easier to read than others, especially in large blocks of text. This, in turn, serves to drive home their point even more. On top of that, the designer uses many text decorations, such as flourishes and line patterns, similar to traditional tattoos and old-timey tattoo parlors. Readability is key for getting your point across. ![]() The “T” in tattoo, for example, is pointed at the bottom and is reminiscent of a needle used to create tattoos.īefore choosing your font, consider what the purpose of your text is. This tattoo parlor uses a serif font in their logo - the slight projection in the finishing stroke of each letter creates a sharp look that is consistent with the text’s message. ![]() Which one is right for your brand? Consider how the font used in this typographic logo impacts the client’s brand: Each is associated with different characteristics. In comparison, script fonts, which are defined by a fluid stroke, are considered feminine while sharp and sleek modern fonts are considered more professional and masculine.Ĭonsider the fonts in the image below. Serif fonts were rated as practical and mature, while sans serif fonts had very few personality associations. ![]() In fact, studies have shown that different fonts have emotions and personalities associated with them. Font: What's the Difference?įonts refer to the weight, width, and style of the text, while a typeface is a text style defined by the design features, such as serifs. While these design elements may seem like a small decision, your choice can have a huge impact on how your message is received. These typography design elements can help companies create a unique look that effectively conveys their message.Īre you looking for a graphic design partner? Check out our directory of top design companies in your area.īoth the typeface and font can have an impact on how your brand is portrayed or your message is received. Is the brand playful or more serious? Are they trying to grab the audience’s attention or are they simply stating facts? Words and letters do more than deliver a message to a reader - they're also a major design element that can help you create brand awareness and guide readers through your content.Īs such, designers need to think about the personality, tone, and function of their designs. Sometimes this means creating eye-catching titles or unique typographic logos, but often the main purpose is simply to convey a message.īy making small tweaks to the layout of their text, graphic designers are able to create hierarchy, grab their audience’s attention, and deliver their message more effectively. Typography is how designers arrange letters and text. Get started by submitting your project details. Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |